Google +1 Button On Adverts - Welcome To "Social" Advertisements



Do you love the +1 button? Whether you do, or do not, get ready to see a lot more of them.  Google wants to add the +1 button to advertisements.  The first +1 adverts will be on "AdSense for Content and AdSense for Mobile Content" services.


Something a bit more disturbing is that those adverts may feature your friends from Google Plus.  The logic is that if your online friends endorse "advert X" you might be tempted and click on the ad. All of a sudden those fairly meaningless ads now become noticeable and more relevant.


In a way the +1 button on adverts idea reminds me of how the Facebook Like button has cluttered blogs (count the "Like" buttons on the Huffington Post).  Would having too many +1 buttons get annoying?  maybe at the beginning because we good ol humans get conditioned to change quickly.


Get ready to spy on your friend's endorsed adverts, and them check yours.   Choose the +1 correctly and don't get in trouble/embarrassing situations.  It would be a bit funny if I saw "[friend image] +1'd viagra".


Email from Google Adsense Team
Hello,

In the next month, we'll introduce the +1 button and personal recommendations to display ads. The +1 button will begin to appear on AdSense for Content and AdSense for Mobile Content display ad formats -- image, animated gif, and Flash. +1s will be one additional signal to help determine an ad's relevance and we'll continue to show the ads that will generate the most revenue for you.

We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time.

If you prefer not to show the +1 buttons on display ads on your pages, you can opt out in your account. For more information please visit the Inside AdSense blog.

Sincerely,

The Google AdSense team

I bet someone else made these type of advertisements first, and they failed  Google with their wide AdSense programs will have the widest reach.


Welcome to Google's new "Social Advertisements"

Links:

Now +1 this article!!

Published: Sep 21, 2011

3 comments:

  1. I'm not going to see any of this, being an AdBlock Plus user.

    But for those who don't block ads, I'm sure that Google will sooner or later give an opt-out option like with tracking cookies on ads. If they don't, the outcry from the privacy community is going to be immense - and more people are going to be using ad blockers, thereby cutting Google's ad revenue.

    ReplyDelete
  2. I bet most users don't visit their google settings. We are naturally lazy... ;)

    If Google was affected in a large way by ad blocking software they would probably start buying the companies that make said programs and eliminate them (or just allow blocking of non Google ads).

    ReplyDelete
  3. lol. But most of us who ARE concerned about privacy and "Google-sniffing" are normally savvy enough to have already visited their Google settings. :D

    As for ad blocking, Google can't buy out the guys who make them. Pretty much all the popular ad-blocking methods (hosts files with list of adservers, AdBlock Plus, etc) are run by open-source communities. If Google bought the code and disabled that functionality, somebody would just take the GPL source code and fork the projects.

    ReplyDelete

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Hi. My name is Jesse, and I'm a technology enthusiast. I play with technology and share what I find on this blog. If you have any questions then please use the contact form below. I'll get back to you as soon as I can.


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